bespoke consulting services
custom solutions for your organisation's unique business needs
As well as our industry-leading packed solutions, we offer a completely bespoke consulting service – actively partnering with your internal teams to gain a deep understanding of your business process challenges and collaborate to deliver elegant and sophisticated technological solutions to drive efficiency, visibility and automation across the business.
Available for as little as a few weeks to a several months, we bring a wealth of contextual experience and the TBN methodology to solve long and short-term challenges across the revenue lifecycle – from attracting and acquiring new leads, through converting and evolving valuable customers.
attract
data capture
Improve segmentation and targeting through a best practice approach to data capture aligned to your business requirements.
Continually enrich your database through progressive profiling of prospects.
Expedite lead qualification and funnel progression by associating incoming prospects with existing accounts.
consent + interest management
Expand your marketing reach by processing and applying consent, both explicitly and implicitly.
Ensure consistent and compliant consent capture across all touchpoints, adhering to local data privacy laws.
Effectively capture interests and intent of your marketing database through a comprehensive preference management process.
campaign orchestration
Structure and organise all Marketing activity to facilitate effective tracking and generate meaningful insights.
Ensure that all of your resources are working together toward the ultimate objective of improving the customer journey.
Nurture leads through each stage of your customer journey via the implementation of highly-targeted and automated multi-touch email programs.
acquire
lifecycle management
Establish a framework for prospect movement through the interconnected Marketing and Sales funnels.
Develop a demand engine to consistently generate relevant and qualified business leads for your Sales teams.
Gather pertinent data points to offer deeper insights into volume and velocity of prospects entering and progressing through the funnel.
scoring + qualification
Prioritise the most suitable Sales leads for your business by implementing a demographic and firmographic grading model based on ideal personas.
Highlight the most engaged leads to Sales promptly through a customised behavioural scoring model.
Instantly place leads who demonstrate high-intent actions directly into the hands of your Sales teams.
assignment + notifications
Enhance the link between Marketing and Sales by intelligently and automatically assigning qualified leads to the most suitable Salespeople.
Enhance the link between Marketing and Sales by intelligently and automatically assigning qualified leads to the most suitable Salespeople.
convert
sales acceleration
Craft automated communication paths and empower Sales teams to enrol potential customers in these journeys, nurturing them towards opportunity closure.
Increase Sales productivity and shorten sales cycles by delivering relevant content to prospective customers at the ideal moment.
customer onboarding
Create and execute personalised onboarding journeys to ensure new customers have a positive first impression of your products and/or services.
Send welcome emails, product usage tips, and upsell offers to new customers automatically at specific points in their customer journey.
recycling + re-nurturing
Implement an automated approach to recycle dormant or expired prospects back to Marketing.
Incorporate a mechanism for Sales to return prospects to Marketing for further nurture.
Identify and segment previously qualified prospects to enrol them in specific re-engagement programmes.
evolve
actionable insights
Generate meaningful insights for continual performance improvement.
Identify which activities yield the most favourable outcomes for your business.
Determine which campaigns influence the movement of individuals through your funnel's key stages.
Quantify the volumes and velocity at which prospects transition through each funnel stage.
Gain a deeper understanding of the impact of business process on revenue outcomes.
account growth + retention
Improve categorisation of your target customer and prospect accounts and identify key contacts within each.
Implement a tracking system to monitor engagement levels within accounts throughout their lifespan.
Identify key opportunities to engage in Sales and Marketing discussions at the most advantageous moments to foster growth within targeted accounts.
Track existing customers towards further business opportunities within the known customer database.
learn more about how we can help
Speak to the team today to find out how our consulting services can help you achieve operational excellence